Manager, Marketing & Business Development Operations Job At Cority A Detailed Overview

Jul 6, 2025 by Admin 87 views

Are you a results-driven marketing and business development operations professional seeking a challenging and rewarding opportunity? Cority, a leading global environmental, health, and safety (EHS) software provider, is looking for a Manager, Marketing & Business Development Operations to join their dynamic team. This role offers a unique opportunity to make a significant impact on the company's growth and success by optimizing marketing and business development processes, leveraging technology, and driving data-driven decision-making.

About Cority

Cority is a global software company that empowers organizations to achieve their EHS goals. With a comprehensive suite of solutions, Cority helps businesses manage environmental compliance, occupational health, safety, and sustainability. Their platform is trusted by leading companies worldwide, across various industries, to improve performance, reduce risk, and create a safer and healthier workplace. Cority is committed to innovation and customer success, making it an exciting place to build a career.

The Role: Manager, Marketing & Business Development Operations

As the Manager, Marketing & Business Development Operations, you will be a critical member of the marketing and business development leadership team. You will be responsible for overseeing and optimizing the operational aspects of these functions, ensuring efficiency, effectiveness, and alignment with overall business objectives. This role requires a blend of strategic thinking, analytical skills, and hands-on execution. You will work closely with cross-functional teams, including marketing, sales, and product, to drive process improvements and achieve measurable results.

Key Responsibilities

The Manager, Marketing & Business Development Operations will have a wide range of responsibilities, including:

Marketing Automation and CRM Management: Oversee the company's marketing automation platform (e.g., Marketo, Pardot) and CRM system (e.g., Salesforce) to ensure optimal performance and utilization. This includes managing integrations, workflows, data quality, and reporting.
Lead Management: Develop and implement lead management processes, including lead scoring, routing, and nurturing, to maximize conversion rates and sales pipeline.
Data Analysis and Reporting: Develop and maintain marketing and business development dashboards and reports to track key performance indicators (KPIs) and identify areas for improvement. Provide insights and recommendations based on data analysis.
Budget Management: Assist in the development and management of the marketing and business development budgets, ensuring efficient allocation of resources and tracking of expenses.
Technology Evaluation and Implementation: Evaluate and recommend new technologies and tools to improve marketing and business development effectiveness. Manage the implementation and integration of new systems.
Process Optimization: Identify and implement process improvements to streamline marketing and business development workflows and increase efficiency.
Team Collaboration: Collaborate with marketing, sales, and product teams to align strategies and ensure effective communication and coordination.
Compliance and Governance: Ensure compliance with data privacy regulations and company policies.

Essential Skills and Qualifications

To be successful in this role, the Manager, Marketing & Business Development Operations should possess the following skills and qualifications:

Experience: 5+ years of experience in marketing operations, business development operations, or a related field.
Technical Proficiency: Strong knowledge of marketing automation platforms (e.g., Marketo, Pardot), CRM systems (e.g., Salesforce), and other marketing technologies.
Analytical Skills: Excellent analytical and problem-solving skills, with the ability to interpret data and generate insights.
Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines.
Communication Skills: Strong written and verbal communication skills, with the ability to effectively communicate with stakeholders at all levels.
Leadership Skills: Ability to lead and motivate a team, fostering a collaborative and results-oriented environment.
Education: Bachelor's degree in marketing, business administration, or a related field.

Why Cority?

Cority offers a stimulating and rewarding work environment with opportunities for professional growth and development. As a Manager, Marketing & Business Development Operations, you will have the chance to make a significant impact on the company's success and work with a talented and passionate team. Cority also offers a competitive compensation and benefits package, including health insurance, paid time off, and a retirement plan.

How to Apply

If you are a highly motivated and experienced marketing and business development operations professional looking for a challenging and rewarding opportunity, we encourage you to apply for the Manager, Marketing & Business Development Operations position at Cority. Visit the Cority careers page to submit your application and learn more about this exciting opportunity.

Deep Dive into Key Responsibilities

To truly understand the scope of this role, let's delve deeper into some of the key responsibilities of the Manager, Marketing & Business Development Operations. This position is not just about managing systems and processes; it's about being a strategic partner to the marketing and business development teams, driving growth, and ensuring that the company's resources are used effectively.

Mastering Marketing Automation and CRM Management

In today's digital landscape, marketing automation and CRM systems are the backbone of any successful marketing and sales operation. As the Manager, Marketing & Business Development Operations, you will be the champion of these technologies, ensuring that they are used to their full potential. This involves:

System Optimization: Continuously evaluating and optimizing the configuration of the marketing automation platform and CRM system to ensure they meet the evolving needs of the business. This may involve customizing workflows, creating new integrations, and implementing new features.
Data Management: Maintaining data quality and integrity within the systems. This includes developing data cleansing processes, implementing data governance policies, and ensuring compliance with data privacy regulations.
Training and Support: Providing training and support to marketing and sales teams on how to effectively use the marketing automation platform and CRM system. This may involve creating training materials, conducting workshops, and providing one-on-one coaching.
Vendor Management: Managing relationships with vendors of marketing automation platforms and CRM systems. This includes negotiating contracts, resolving technical issues, and staying up-to-date on new product features and capabilities.

The core responsibility is to ensure the smooth functioning of these systems, enabling the marketing and sales teams to generate leads, nurture prospects, and close deals efficiently.

The Art and Science of Lead Management

Lead management is the process of identifying, qualifying, and nurturing potential customers through the sales funnel. As the Manager, Marketing & Business Development Operations, you will play a critical role in designing and implementing lead management processes that maximize conversion rates and sales pipeline. This includes:

Lead Scoring: Developing and implementing lead scoring models to identify the most qualified leads for sales follow-up. This involves defining criteria for lead scoring, assigning points based on lead behavior and demographics, and adjusting the model based on performance.
Lead Routing: Defining processes for routing leads to the appropriate sales representatives based on factors such as geography, industry, and product interest. This ensures that leads are followed up on in a timely and efficient manner.
Lead Nurturing: Designing and implementing lead nurturing campaigns to engage prospects and move them through the sales funnel. This may involve creating email sequences, delivering targeted content, and inviting prospects to webinars and events.
Sales and Marketing Alignment: Working closely with the sales team to ensure that lead management processes are aligned with their needs and that they are effectively using the leads generated by marketing.

Effective lead management is crucial for maximizing the return on investment in marketing and sales efforts.

Data-Driven Insights for Decision Making

In today's business world, data is king. As the Manager, Marketing & Business Development Operations, you will be responsible for collecting, analyzing, and reporting on marketing and sales data to provide insights that inform decision-making. This includes:

Dashboard Development: Creating and maintaining dashboards that track key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and sales pipeline.
Report Generation: Generating regular reports that summarize marketing and sales performance and identify trends and opportunities.
Data Analysis: Analyzing data to identify areas for improvement in marketing and sales processes and campaigns.
Insight Communication: Communicating insights and recommendations to stakeholders in a clear and concise manner.

The ability to translate data into actionable insights is a key skill for this role.

Budget Management for Optimal Resource Allocation

Marketing and business development budgets are significant investments, and it's crucial to ensure that these resources are used effectively. As the Manager, Marketing & Business Development Operations, you will play a key role in budget management, including:

Budget Development: Assisting in the development of the annual marketing and business development budgets.
Expense Tracking: Tracking expenses against the budget and identifying variances.
Resource Allocation: Recommending adjustments to resource allocation based on performance and business priorities.
ROI Analysis: Analyzing the return on investment (ROI) of marketing and sales programs and campaigns.

Effective budget management ensures that marketing and sales efforts are aligned with business goals and that resources are used efficiently.

Navigating the Technology Landscape

The marketing and sales technology landscape is constantly evolving, with new tools and platforms emerging all the time. As the Manager, Marketing & Business Development Operations, you will need to stay up-to-date on the latest trends and technologies and evaluate their potential to improve marketing and sales effectiveness. This includes:

Technology Evaluation: Researching and evaluating new technologies and tools.
Implementation Management: Managing the implementation and integration of new systems.
Vendor Negotiation: Negotiating contracts with technology vendors.
Training and Support: Providing training and support to marketing and sales teams on how to use new technologies.

Staying ahead of the technology curve is essential for maintaining a competitive advantage.

Process Optimization for Efficiency and Effectiveness

Efficient and effective processes are crucial for maximizing the output of the marketing and sales teams. As the Manager, Marketing & Business Development Operations, you will be responsible for identifying and implementing process improvements to streamline workflows and increase efficiency. This includes:

Process Mapping: Mapping out current marketing and sales processes.
Process Analysis: Identifying bottlenecks and areas for improvement.
Process Redesign: Redesigning processes to improve efficiency and effectiveness.
Implementation and Training: Implementing new processes and providing training to the marketing and sales teams.

Continuous process improvement is essential for maximizing productivity.

Fostering Collaboration and Communication

Effective collaboration and communication between marketing, sales, and other teams are crucial for success. As the Manager, Marketing & Business Development Operations, you will play a key role in fostering collaboration and communication by:

Cross-Functional Alignment: Working closely with marketing, sales, and other teams to align strategies and ensure effective communication.
Communication Management: Developing and implementing communication plans to keep stakeholders informed of marketing and sales activities and results.
Meeting Facilitation: Facilitating meetings and workshops to foster collaboration and problem-solving.

Strong communication and collaboration skills are essential for this role.

Ensuring Compliance and Governance

Data privacy regulations and company policies are increasingly important in today's business environment. As the Manager, Marketing & Business Development Operations, you will be responsible for ensuring compliance with these regulations and policies. This includes:

Data Privacy Compliance: Ensuring that marketing and sales activities comply with data privacy regulations such as GDPR and CCPA.
Policy Enforcement: Enforcing company policies related to marketing and sales activities.
Risk Management: Identifying and mitigating risks related to marketing and sales operations.

Compliance and governance are critical for protecting the company's reputation and avoiding legal liabilities.

In Conclusion

The Manager, Marketing & Business Development Operations role at Cority is a challenging and rewarding opportunity for a results-driven professional with a passion for marketing and sales operations. If you have the skills and experience required to excel in this role, we encourage you to apply. You will have the opportunity to make a significant impact on the company's growth and success and work with a talented and passionate team.